The name of the game with SEO is to drive organic traffic to your website without paying a single cent on ads. It has the most significant impact on conversions for pretty much every business.
Do you know alone in March last year, 4.4 million blog posts were published each day!
It becomes vital to find a permanent way to attract customers for the long term. Here comes the need for Search Engine Optimization.
About 55% of marketers consider Search Engine Optimization either “very important” or “extremely important” to their overall marketing strategy.(Source: North American survey, Jan 2020)
How can you do SEO of your website without any professional help?
Let’s quickly dive deep into it!
What is SEO?
Search Engine Optimization (SEO) is the practice of getting high-quality traffic organically. In other words, it’s a process in which we optimize our website in such a way so that it will rank on the First Page of Google for your targeted keyword.
What is Organic and Inorganic traffic?
The readers who land on your Website for free are Organic traffic, and the readers who you hook by paying money on Google or Facebook Ads is known as Inorganic or Paid Traffic.
What are the different types of SEO?
SEO is all about high quality and aptness. Google needs high quality and relevancy signals to rank a keyword on its SERP (Search Engine Result Page).
There are two types of SEO:
1. On-Page SEO:
On-Page is a type of SEO in which we make changes in our website to rank on Google SERP. Through On-Page SEO, we give relevancy signals to Google that our content is pertinent to the searcher’s query.
2. Off-Page SEO:
Off-Page SEO is another type of SEO in which we create backlinks on the other similar websites by which we give the quality signals to Google that our content is of high quality. Because of this, other websites are linking to us.
There are different strategies and processes to do On-Page and Off-Page SEO, which we are going to discuss in a minute. Before that, let’s know how Google ranks the websites!
How Google Works?
Google has two programs named Crawler and Spider.
It collects the information from our website and submits that information to the Spider.
It collects the information from Crawler and index it into the Google Server or database.
When someone searches for a query, Google runs the content through its algorithms and shows you the best results in the hope of answering your issues.
Better the SEO, better will be the Page Rank, and higher will be your authority on SERP.
How to find out if Crawler has Crawled your website?
There are a few simple steps to find out:
- Search site:Your Website
- Click on the small “arrow” key.
- Click on “Cached”.
How can we rank any content on Google?
Ranking content requires planning and strategy. Half of your battle is won if you find your perfect customer avatar and right keywords.
What is a keyword?
It is a word or search term for which you want to show your content to the users. It is the phrase that defines your page best.
How can we find the right keywords?
There are plenty of ways to do keyword research. Follow this process to extract the gold keywords for your blog post in 2 easy steps.
Search your targeted topic on Answer the Public. Here, you will get all the variations that people are looking for on your topic.
Select the results which are related to your content and insert them in a tool to get the search volume. Try to target the keywords which have moderate search volume and less competition.
Let’s take an example of Chocolate Fudge. Take this keyword and add it to Ubersuggest or any other tool like Ahref, Moz, etc.
Done! You get a keyword that has good search volume and low SEO difficulty.
Test other keywords and make a keyword bucket that you can use for your blog content. Isn’t it super-duper easy?
On-Page SEO has a significant impact on your search rankings. It’s the part of SEO, which increases the visibility of your content. The good part is that you can control this SEO type.
The factors responsible for On-Page SEO:
1. URL structure:
There is 2 type of URL’s- Dynamic and Static.
This type of URL generates automatically.
The name of the page generates this type of URL, and it has only 2 symbols (– and /).
“–” Refers to space and “/” relates to the folder name.
Google prefers static website URL because it is easy to crawl, and the user can easily read it.
2. W3C validation:
With W3C validation, we find the HTML errors in our website if it is created on HTML. Here you can detect errors and warnings of your website.
3. Page Speed:
Page Speed Optimization is the top tactic used to improve search performance.Source: Hubspot Research, Global Survey, Nov-Dec, 2019
Ideally, your website should load faster than your competition. Therefore, you should improve your website speed by reducing the size of your images and by removing additional tools from your blog.
Check speed: Google Page Speed Test
WordPress plugin to compress Images: Wp-Smush
4. Content Optimization:
Google doesn’t prefer short or duplicate content. According to research, the ideal length for page 1 result is around 1,900 words.
Short content consumers don’t prefer to convert for the product or service which you are offering. It is like junk food which people eat and forget.
On the other hand, long-form content gets more backlinks, more conversions, and more engagement from high intent users. As if someone wants to invest their hard-earned money somewhere, they would like to grasp as much information as they can.
5. Duplicate Content:
If a substance is copied from somewhere on the internet, it is considered as a duplicate content.
How to check if the content is duplicate?
Take a random line from the content and search it on Google. If you get the same line word to word in the search results, the material is copied.
6. Keyword in the Content:
Everything on Google works on keywords. With your keywords and quality signals, Google gets to know if your content is relevant to the search query.
There are several places where you should insert your keywords to rank that piece of content in Google’s SERP:
It is the most critical place for your keyword as Google skim it first. You can add up to 60 characters in your title tag.
This refers to the URL of the Page. If your keyword is present in the slug, it will increase the relevancy of your content.
Your keyword must be present in the first 100 words of your Introduction.
People skim the content first through the headings. Then they will decide if the content is worth reading or not.
Therefore, you should put your keywords in all heading tags.
There are some rules for using Heading tags which you should follow for a better On-Page SEO.
H1 Tag: You should use this tag only once on your page/blog.
H2 Tag: You can use this tag up to thrice.
H3-H6 Tags: We can use these tags as much we want according to our content.
Alt Image Tags:
Google can’t read the images. If you put your keyword in Image Alt, Google will get to know that the image is related to the targeted keyword.
Adding keywords here will be beneficial for both Google and your readers.
Just like the title, the meta description is a crucial part of your page. You can add up to 160 characters in your meta description.
You can enhance the relevancy of your content if the keywords are present in the meta description of your page/blog. Why?
It is because people will read the title and meta description before clicking on your result during a search query.
Even if you are looking for any answer on Google, you read the meta description to judge if the content deserves your time and attention or not!
More clicks = Higher SERP Rank.
Don’t do keyword stuffing. The ideal number of keywords in your content is less than 2-3%. It means that if your blog has 1000 words, you can add your primary keyword not more than 20-30 times.
Instead, you can add Latent Semantic Indexing (LSI) keywords, which are like the synonyms or related words of the root keyword. Content with LSI keywords ranks better than the material, which just has the main keyword.
Root Keyword: Fitness
LSI Keywords: Gym workout, Outdoor fitness, natural fitness regime, etc.
Is the keyword density the same for every niche?
No, it varies from niche to niche. The best way to find the keyword density is to find the common keywords used on the first page of the search query.
7. Canonical Issues:
If a website is opening with both www. and non-www. version, it is considered as a Canonical issue.
To solve this issue, you can do 301 Redirections by going to the root directory of C-Panel, or you can simply set it in the settings section of WordPress.
The sitemap is a kind of index of your website. Instead of crawling on the different pages, Google’s crawler crawl on the sitemap and index all the pages present there.
If you have a WordPress website, use the Yoast SEO plugin for On-Page SEO and Sitemap issues.
9. Internal Link:
When you link your similar contents within your website, it is known as internal linking. You should interlink your content to distribute the link juice equally to your whole website.
Tip: Make sure the inter-link content is related to the root content for better results.
10. External Link:
If you are taking some data, infographic, fact from another website, don’t forget to link them. It’s always users first. Your content should help the reader as much as it can.
If you think that some external resources can help your readers to understand something better, link to that resource.
What are On-Page Ranking Factors for SEO?
These are some factors related to the content of the page which you should keep in mind before publishing any new content:
The content must be valuable, and it should answer the issues of the user. Google would not like to show cats if the user is searching for dogs. It has to be to the point of the search query.
Hence, if you are optimizing your content for a keyword, make sure that your content should revolve around that keyword.
The content should be short and easily skimmable. Use “You” and “I” throughout your content for easy understanding.
Your website should be mobile-friendly, and it should load quickly on all devices.
To improve site performance, the number one technical SEO tactic used by marketers is optimizing the website for mobile performance. (Source: Hubspot)
Use plugins to improve the speed of your website so that it will load like a bazooka!
Your content should contain keywords for which you want to show that particular content. That’s what we learn precisely during keywords usage in point 6.
Make sure that your website is easily crawlable, or Google will not be able to index it.
If you aren’t able to see your published Page on Google, do check the robots.txt file in Google Search Console, or you can also check it in the settings section of WordPress.
SEO seems to be difficult but if you learn a few technical aspects and ranking factors, you can easily quash it.
You just need to analyze and implement the above steps to Master Search Engine Optimization.
Off-Page SEO refers to the quality part of SEO, which works on Backlinks. It is a signal by users to Google that this website has highly valuable content.
Higher the backlinks, the higher will be the Page Authority, and higher will be the chance to rank better on Google.
What are Backlinks?
It is an incoming hyperlink from one website to another. It is like a vote given by one site to another that this content is valuable, and I am recommending it.
Example: <a href=http://rishabhmudgal.com/>Rishabh</a>
What are the type of Backlinks?
There are 2 types of Backlinks, Do-follow, and No-follow.
This is the only type of backlink for which all SEO executives are craving. In this type, the link juice of the website directly transfers to the website, which the former one is linking.
In other words, if webpage A is linking to webpage B, the link juice of webpage A will transfer to webpage B.
If a website is giving 50th backlink to your website, it means that you are getting 1/50th of the link-juice. Therefore, you should always rely only on the backlinks from high authority websites which have high Domain Authority (DA) and high Page Authority (PA).
Example: <a href=https://taylorswift.com/>Delicate</a>
Benefits of Do-Follow Backlinks:
The link-juice of the chief website transfers quickly, which helps in the increment of Page Rank.
These types of backlinks don’t carry much importance as the link juice is not transferred to the linked website. It is like voting in which one is saying that I don’t follow this site, but I recommend it for sure.
Benefits of Do-Follow Backlinks:
It sends referral traffic to your website. There is a high chance that people might land to your website for the sake of some new information.
The Do-follow and No-follow links should be present in roughly the same ratio to maintain authenticity.
According to research, 90% of all pages never get any organic traffic from Google because they don’t have backlinks.
What are the methods of getting Backlinks?
There are so many methods to earn backlinks. Some of them are as follows:
- Competitor Link: In this method, we create links on the same websites where our competitors are creating the backlinks. You can use some paid tools like Ahref.com, Moz.com, Semrush.com, etc. for this method.
- Profile Links: This is another method of creating Backlinks where you can create links on forums, social media channels, etc.
- Contextual Links: This method of SEO includes 2.0 submission, Guest postings, press releases, etc. These are the places where you can get high-quality backlinks.
- Image Links: In this method, we use Infographics. If someone uses your infographic, he will link it back to you. So, make sure to add your creativity to it.
- Blog Commenting: Blog commenting has lost its shine. Nowadays, almost all the blogs give No-Follow backlink when someone comments.
It is always advisable to comment on the blogs of your niche so that you might get some referral traffic.
Always make sure that the target blog has added the website column in the comment section, or else you will not get the link.
How to find the Blogs of your Niche for Commenting?
There are a few terms that you can type on Google to find your required niche blogs.
- “keyword” + “leave a reply”
- “keyword” + “add new comment”
- Inurl: keyword +” leave a reply”
- Intitle:keyword +” leave a reply”
- “keyword” + “please login to leave a comment”
Do you know what is the quickest method to gain backlinks?
Create nifty content that adds value to the life of your readers. If you have valuable content, people will link back to it.
If you tweak little here and there to adjust these mention points, you will be able to do the SEO of your website without the help of an SEO professional.
So, which is your favorite link building technique?
Do let me know in the comment section below.